Runecraft Ltd was a software design and development studio, specializing in brand-led video games. Runecraft’s clients included US publishers such as Hasbro, Mattel, Interplay, Activision, Crave and Ripcord. The company was initially based in Dewsbury, West Yorkshire. The company was formed in April 1997 by Martin and Rodney Hooley. In the years following Runecraft rapidly expanded on the back of a number of successful projects including Spec Ops, Mat Hoffman’s Pro BMX, Caesar’s Palace, Scrabble and Barbie. Runecraft also developed the cancelled PlayStation port of Baldur’s Gate.
At its high point Runecraft had approximately 150 employees and satellite offices in Glasgow, Nottingham, Taunton and Leeds. It also had a small presence in the USA and Japan.
Runecraft later suffered from financial troubles, speculations and poor management, which later led to the company collapsing in 2003. BBC Multimedia picked up some of the pieces to release the failed FightBox game in 2003.